FIGHT NIGHT 08#017
RISING
RAFA SILVA
FEATHERWEIGHT4–0
FAN POWER72
Digital fan products for sports & entertainment
The event ends.
The fan relationship shouldn't.
Hagbard builds digital products around athletes, talent and intellectual property—from evolving collectibles to games, rewards and membership.
Registered German company40+ live collectionsMulti-chain infrastructure
Are you an athlete? See the Athlete Journey Pass ↗ LIVE CONCEPT
WIN UPGRADECard evolved after Fight Night 08
UNLOCKEDBackstage Q&A
Illustrative product concept
THE COMMERCIAL GAP
Your fans don't disappear between events.
Most of your revenue does.
Tickets, streams and sponsors monetize a narrow window. But fans keep following the athletes, the rivalries and the story. What's often missing is a product that keeps that relationship active all year.
Tickets, streams, merchandise and sponsor activation.
Identity, competition, athlete stories and community.
Something fans can own, develop, play and unlock.
THE PRODUCT MODEL
From passive audience to active participation.
The collectible is not the end product. It is the beginning of a fan journey that can grow with every event.
Collect
Official digital products built around athletes, teams, talent or characters.
Develop
Collectibles progress through results, participation and the story of a season.
Play
Predictions, challenges and games give fans a reason to return between events.
Unlock
Access, content, status and real-world rewards turn ownership into belonging.
A CONTROLLED FIRST STEP
Start with one activation. Prove demand. Then expand.
No multi-year transformation project. We isolate one clear fan moment and build a product around it.
Bring us a use case ↗Choose the moment
One event, roster or season with a clear audience.
Design the product
We shape the collectible, progression and fan journey.
Launch the pilot
A focused branded activation—not a multi-year IT project.
Measure and expand
Use real adoption to decide what becomes a larger platform.
THE PARTNERSHIP
Clear roles. Shared incentive.
- 01The audience and brand
- 02Access to IP and talent
- 03Promotion through existing channels
- 04One responsible decision-maker
- 01Product and commercial concept
- 02Fan experience and digital assets
- 03Technology and launch infrastructure
- 04The path from pilot to platform
BUILT, NOT THEORIZED
Working products are already underneath.
Hagbard is the studio behind live launch, marketplace and gaming infrastructure. We are extending what already works into serious fan products for rights holders.
TYROS.
Multi-chain launchpad, marketplace and creator infrastructure.
Visit the live product ↗A shipped game world where digital assets become characters, progression and competition.
THE OPERATOR BEHIND HAGBARD
Built by a business operator who happens to understand Web3.
Benjamin Walther spent more than seven years as a CEO and co-led a 50-person company before founding Hagbard. Today he combines that operating background with AI-native product development, games and on-chain infrastructure.
You work directly with the founder—from the first commercial idea to the shipped product.
View Benjamin on LinkedIn ↗THE PRACTICAL QUESTIONS
Before you ask.
01Is this simply an NFT collection?+
No. A collectible can be the entry point, but the product can extend into progression, challenges, games, rewards and membership. The goal is an ongoing fan experience, not a one-off sale.
02Do fans need to understand crypto?+
No. The experience is designed around the fan, not the infrastructure. The appropriate ownership, access and payment flow is defined as part of the pilot.
03How quickly can a pilot launch?+
A focused activation is designed to launch in weeks rather than quarters. Exact timing depends on the scope, brand assets and access to the participating talent.
04What does the company need to provide?+
Brand and IP access, one internal decision-maker, participation from the relevant talent, and promotion through existing channels. Hagbard handles the concept, experience and technical execution.
05How is the partnership structured?+
Usually through a combination of development economics and shared upside. For exceptional partners with meaningful audience reach and marketing commitment, a deeper risk-sharing model can be considered.
06What happens after the pilot?+
If the audience responds, the pilot can grow into seasons, deeper progression, games, membership, sponsor activations and a dedicated fan platform.
ONE USE CASE IS ENOUGH TO START
One roster. One event.
One product worth testing.
Bring the audience and IP. Hagbard turns it into a concrete digital fan experience.
Discuss your pilot ↗